Feb 1st, 2019
Social media marketing can be pretty overwhelming when you have absolutely no idea what to share. Many businesses tend to go the route of “promotion, sell, promotion, sell” but no one wants to follow a social media account that only talks about themselves. Social media is about engaging with people and providing content that will help your followers and give them something they’ll actually want to read.
Of course, promotion is part of it–but it’s only a part. You only want around 20% of your SMM to be promotion and sale posts. The rest is all about your followers. What do your FOLLOWERS want?
That is the biggest point of social media that our wonderful clients forget. Social media marketing is RELATIONSHIP marketing. It is about keeping in contact with your current customers and providing a warm engaging HELPFUL environment that touches your potential customers.